traNZlate > aotearoa

Newsletter: Are we looking in the right direction?

2008-10-07T16:28:00.002+13:00

Once again, while searching on the Internet I stumbled across something completely different: a very interesting article relating to the results of an online competition.
According to the results of the Face of Global Search competition:

Next to English, Spanish and Chinese were cited as the most frequently used languages on the web. Next down the list were French and Dutch.

The competition had entrants play a flash game in which they answered questions about their online travel search behaviour before advancing to the next level. Questions included next or preferred travel destinations, the important qualities in a travel site and how often tickets were purchased online each year.

The most important quality that entrants looked for in a travel site was ease of use (30 percent). Half as many favoured traveller reviews (15 percent). Multilingual sites and sites with eye-catching design were also highly sought-after.

And here's the shocking part:

Chinese speakers don't Google. None of those surveyed who use the Internet to surf for holiday information in Chinese use Google as their preferred portal.

August Newsletter: Finding the Best Keywords

2008-08-25T18:10:00.006+12:00

It's so popular it has become a verb: according to Webster's New Millenium Dictionary of English:

google (v) to search for information on the Internet, esp. using the Google search engine.

Google gets more search use than any other search engine and appearing on its first page is what it's all about in the world of Search Engine Optimization.

Finding the best keywords to incorporate into your page content or use within your site is no longer a mystery. Google provide a handy tool that searches its own database for any key word or phrases you enter.
Go to

https://adwords.google.com/select/KeywordToolExternal

and have a play. Not only will it give you more than enough information to digest it also gives you top tips for other keywords worth considering at the bottom of the page.

New Look Website

2008-08-20T13:06:00.005+12:00

While we missed the July newsletter, we have been busy. You may have noticed we've relaunched our website with a new-look. It's worth a read, we've spent many an hour on the Internet researching the facts that are found within.
It's a fascinating place, the Internet. The sources of information are almost endless, although I sometimes wonder just how credible the 'facts' are. That's why we placed a few references on our 'Sites of Interest' page so you too can read further and verify these things for yourself.

One site in particular that we found very interesting was the New Zealand Tourism's website www.newzealand.com ; here they've got all sorts of information about our visitors, what makes them happy and how to better promote ourselves. Particularly interesting is the article published after the translation of their website( extract from a Press Release, Feb 2007) revealing:

"We're very pleased with the increase in Japanese user sessions which have risen from just under 40,000 for the month of December 2006, to over 110,000 in January of this year."

The site is now available in English, German as well as Japanese.

More and more of the big names in the New Zealand tourism industry are providing multi-lingual websites, showing us that the way forward in an increasingly competitive market is indeed to speak the language of your client.

While our business is not website or search engine optimization we can provide with you some impartial advice and top tips that we've learnt ourselves while researching the viability of website translation.

For example, the use of keywords in your page source is becoming less widely used by search engines- they tend to search keyword rich descriptions found within your page.

It is a complicated thing, website promotion- no wonder we employ professionals to do it!

Search Engine Optimisation

2008-07-01T19:02:00.006+12:00

Everyone's talking about it: Search Engine Optimisation, but what does it mean?
Wikipedia states that:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.

Interesting. But how do we do this? and what does it achieve?

Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.

This month's newsletter will discuss the importance of making your site multi-lingual in order for it to be 'found'. We'll provide you with top tips and free keywords.

Don't miss out! Subscribe to this site using the link below

JUNE NEWSLETTER

2008-06-24T16:00:00.001+12:00

Welcome to the first of many traNZlate > aotearoa newsletters where we hope to keep you informed of new and innovative ideas and interesting facts to help you reach your target market successfully; we'd like to help you make your business more successful.

SPEAKING A SECOND LANGUAGE

Your client is four times more likely to purchase from a website in their own language.

Let's give you an example:

Marie and her husband are taking a trip to New Zealand to celebrate their retirement. Marie learnt English at school, and although it was 42 years ago she can still introduce herself, say she's French, ask for directions to the bakery and buy a baguette while she's there.
Marie is computer savvy, she frequently uses the Internet but is frustrated by English language websites, (equally, poor translations) as she's not always sure she's understood what is being said.

Would she commit to buy or make a booking from an English language website?

A well translated web page ensures that your clients understand exactly what you're selling, no second guessing, no wondering if it really is the 'Red Light district' or just a short stroll from Red Square...

willkommen

2008-06-23T18:49:00.000+12:00

traNZlate aotearoa ist ein neuseeländisches Unternehmen, dass Übersetzungen für die Tourismindustrie anbietet.

Wir können Ihrem Geschäft helfen!

Immer mehr Touristen benutzen das Internet, um ihre Reise vorzubereiten. Ihre Website in ihre Muttersprache zu übersetzen vermeidet Missverständnisse und hilft, Ihre potenziellen Kunden zu überzeugen.

Freie Übersetzungssoftware sind oft ungenau und manchmal unverständlich.
Durch professionelle Übersetzer können Sie sicher sein, dass Ihr Unternehmen im richtigen Licht erscheint.

>bienvenido

2008-06-22T18:01:00.000+12:00

traNZlate aotearoa es un servicio de traducción basado en Nova-Zelanda y especializado en el sector turístico.

¡Podemos ayudarlo a crecer!

Mas y mas turistas usan el Internet para eligir y preparar sus vacaciones. Tener una pagina web en su idioma materna es la manera mas potente y vigente para llamar su atención.
Afortunadamente, los software de traducción gratuitos en el Internet son inexactos y incomprensibles.

Utilizando profesionales traductores, puede ser cierto que será visto así que lo quiere.

bienvenue/welcome/haere mai

2008-06-21T18:18:00.000+12:00

traNZlate aotearoa est une entreprise basée en Nouvelle-Zélande qui propose un service de traduction à destination du secteur touristique.

Nous pouvons vous aider à croître!

L'usage d'internet par des visiteurs venant de pays étrangers pour préparer leur voyage est de plus en plus généralisé. S'adresser à eux dans leur propre langue permet d'éviter les incompréhensions et de mieux les sensibiliser à votre message.

Il est possible d'utiliser des logiciels de traduction gratuits, mais le résultat est imprécis et souvent incompréhensible.
En utilisant des traducteurs professionnels, vous pouvez être assurés que vous serez vus comme vous le souhaitez!

>>welcome > bienvenue >bienvenido > willkommen >benvenuto >>

2008-06-20T14:24:00.000+12:00

traNZlate aotearoa is a New Zealand owned and operated specialist tourism translation service.

We can help your business grow.

2,465,580 people visited New Zealand in 2007, for almost 40% of those English was not their first language.
The internet is fast becoming the most powerful and effective method of reaching your potential clients.
But are they getting the message?

Research has proven that free, web-based translation tools are inaccurate and quite incomprehensible.
By using professional New Zealand based translators you can be assured that your business is seen as you intend it.