Newsletter: Are we looking in the right direction?

Once again, while searching on the Internet I stumbled across something completely different: a very interesting article relating to the results of an online competition.
According to the results of the Face of Global Search competition:

Next to English, Spanish and Chinese were cited as the most frequently used languages on the web. Next down the list were French and Dutch.

The competition had entrants play a flash game in which they answered questions about their online travel search behaviour before advancing to the next level. Questions included next or preferred travel destinations, the important qualities in a travel site and how often tickets were purchased online each year.

The most important quality that entrants looked for in a travel site was ease of use (30 percent). Half as many favoured traveller reviews (15 percent). Multilingual sites and sites with eye-catching design were also highly sought-after.

And here's the shocking part:

Chinese speakers don't Google. None of those surveyed who use the Internet to surf for holiday information in Chinese use Google as their preferred portal.